"Sure it’s a little bit sexist, but at least it’s creative! When Gee Seoul ad agency created this giant "calendar" ad for male deodorant Axe on the side of a female dorm. You get the message, I’m sure." - Alex from Neatorama
Uh, you think? What you do you think the women living in that dorm are thinking? How would you like to be objectified in your own college home and used to sell Axe? You know, the company with one of the largest misogynist and objectifying advertising schemes known to man. Would you want to be unwilling used to advertise how easy it would be for a guy to sleep with you, as long as he wore Axe? ...only to ditch you the next next and move to the women in the next room. Yeah. Big. Advertising. FAIL.
"The creative team at Axe Body Spray—the stinky man-goop that supposedly makes any guy instantly irresistible to beautiful (and powerful) women—wrapped a women's dorm in a "calendar" labeled "Axe schedule" for a recent ad campaign. Because if you wear Axe, you can have every woman in this dorm, get it? Looking at the photo, I don't know what's more disturbing—the idea that the aim of wearing Axe is to screw (and ditch) as many women as possible, or the fact that all the women in the photo are posed by their windows in various stages of undress, putting the viewer in the position of peeping Tom. Either way, it's an epic advertising fail."
- Erica at Shakesville
Thank you Erica.
